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Third Generation takes birth from a tradition of the Roa' family and has it's dawn over 70 years ago...From Then every sport innovation goes through us. It all began in 1943 thanks to grandpa Marco's passion for hunting & fishing, but with the succeed of my dad in the 80's the first transformation takes place going from hunt & fish to a sport articles shop with the integration of the most popular sports for that period like tennis, skiing, swimming, and inline skating. I, Andrea, am born in this reality. Practicing all the sports that my father acquainted me with and, as the time passed by, i patterned the shop with something of myself, with my own passions and the way i see it! Changing it till it has become a meeting point for extreme sport enthusiasts like snowboarders, skaters and surfers, full of streetwear! Also i am "sick" for flying so , inside the shop, i deduced a wide space for drones and RC models.